The idea of a collection expresses an essence of transformation of the main social roles and the phenomena fr om the past into the present.
What happens to us and to the world in the 21st century? What was society earlier and what has changed in the public phenomena? How social roles for several centuries of existence of the European part of the population have changed? Answers to this questions are revealed by ANTE KOVAC brand in the Renaissance collection. The idea of a collection expresses an essence of transformation of the main social roles and the phenomena fr om the past into the present. This idea has found an expression in the contrast of the artistic images where the embodiment of the past is represented by the background Renaissance pictures on the bag, recreated manually in author's interpretation of ANTE KOVAC. Removable badges in the collection are a refclection of a modern society that brings symbols of the main theses of the subject set by a background Renaissance pictures.1 So, for example, portraits of the femininity role models of that era Simonetta and Lady with an ermine are decorated with badges in the form of the face of the Statue of Liberty, Marilyn Monroe, the crossed-out shoe, and a star with the text "I am super star" that ironically show us a representation of the woman's role then and now. The majestic and elite sight of the businessman in the office, busy with financial transactions sitting around golden coins, bills and debt books, look at the viewer from "The portrait of the Merchant" by Jan Gossaert. This masterpiece reprsents financial instruments relevant for society of the 16th century. Today these tools have changed and found the art expression in the gloss of gold bitcoins, dollar in the form of an infinity sign, the Dow jones index with designation conditional "+ –". Probably, one of the most interesting design inventions is a badge made in the form of the check from McDonald's with purchase of ICO, Blockchain, actions and bitcoins wh ere smiles act as payment that symbolizes a certain fastfood reality, virtuality and isolation of a modern economic values from matter that considerably contrasts with an equal system of the gold coins and ingots which are spread out on a table of the merchant from Renaissance era. The portrait of the Seamstress addresses us to the idea of the industry, production then and now. Family portraits of the emperor Maksimilian, Arnolfini's couple and others - the idea of "Happy Family". Also the collection touches upon a subject of a way of art from classical into modern.